Whyte Fashion Show by Academic Design ISIA-Polimoda. Florence Ex3 Contemporary Art

WHYTE FASHION SHOW BY ACADEMIC DESIGN ISIA-POLIMODA. FLORENCE EX3 CONTEMPORARY ART
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Band Of Outsiders fashion show. Manifattura Tabacchi, Florence

Event: Pitti Uomo 80. Guest Fashion Designer
Fashion Show: BAND OF OUTSIDERS SHOW
Location: Manifattura Tabacchi, Florence
Photographer: Michele Michelsanti


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Accademia Italiana – “Not in the sky, not underground”

E’ sabato 16 aprile, al teatro Saschall di Firenze è tutto pronto, seggiolini rossi nominati, red carpet per gli studenti e le loro creazioni.

“Not in the sky, not underground”

L’evento di fine anno dell’ Accademia Italiana, istituto internazionale per la moda e il design, che in 27 anni di attività è diventata un punto di riferimento per i giovani creativi e per le aziende del settore.

“Quest’ anno abbiamo voluto dare un indirizzo preciso – spiega il presidente dell’ Accademia Italiana Vincenzo Giubba – optando per delle linee che uniscono creatività e concretezza, in quanto oggi più che mai i sogni devono fare i conti con le realtà industriali e di mercato”. Da questa scelta scaturisce il titolo dell’ evento “Not in the sky, not underground”, messaggio inequivocabile che spinge i giovani creativi a confrontarsi con la realtà, senza naturalmente rinunciare alla fantasia e al genio creativo.

Ore 17.00 – Con la consegna del pass di riconoscimento. Tutti sono tremendamente presi dai rispettivi ruoli. Si assapora l’atmosfera dell’evento.
Ore 19.00 – La SFILATA finalmente inizia! L’attenzione si sposta dietro le quinte, dove il backstage mi attende.
Ore 22.00 – Festeggiamenti finali e assegnazione delle “Piramidi dell’ Eccellenza” che gli allievi attribuiscono a personaggi ed aziende che si sono distinti per l’innovazione e la ricerca. Tra gli ospiti, a cui è stato assegnato il riconoscimento in questa edizione: Elio Fiorucci, icona della creatività, la Maison Mila, l’azienda hightech MomoDesign, il gruppo industriale Swarovski, il costumista e scenografo Maurizio Millenotti.
Ore 22.30 – Passerella finale per tutti gli studenti, che festeggiano così la loro serata.
Ore 24.00 – Il Sashall è ormai vuoto, tutti se ne sono andati. Party al TwentyOne!

Accademia Italiana – Not in the Sky Not Underground – prove fitting sfilata 2011


Accademia Italiana – Not in the Sky not Underground

Alberta Ferretti fashion show for Pitti79

Alberta Ferretti fashion show for Pitti79 at Orsanmichele Church.

Luisaviaroma – Firenze4Ever 2nd Edition Party for fashion bloggers

Thursday 6 January

Welcome at Luisa Via Roma store.
Friday 7 January

The bloggers will create their own photo shoots in the “Total Look Styling Lab” – Day 1 which includes:

- A reserved multimedia area with complimentary bar service;

- The hottest looks of men’s and women’s clothing, shoes and accessories A/W 2011 collections from the leading and the newly emerged designers are at the blogger full disposal to style and shoot;

- The hole store will became a huge photographic set with: model, photographer, hair dresser and make up service;

- The access to some of the city’s beautiful historic locations will be available thanks to The Council of Florence for photo shoots.

Lunch: A selection of local Tuscan specialities will be served on the terrace at Luisa Via Roma.

Cocktail and dinner with guest designers (invitation only).
Saturday 8 January

“Total Look Styling Lab” – Day 2: the bloggers continue to create their own multi brand photo shoots

Fashion bloggers party – open to press, fashion designers and other fashion bloggers (invitation only).

Salvatore Ferragamo – A Regola d’Arte – Museum

A Regola d’Arte.

“The craftsman is not just a person who works with his trade well, in workmanlike manner, who puts a lot of personal commitment into it, who takes care over detail, who thinks how much he could grow by improving his skills, if only he had enough time, but above all who is gratified by what he does”

Inspred by
“The Craftsman”
by Richard Sennett

The craftsman is not just one who works with his hands, but one who does his trade well, in a workmanlike manner, who puts a lot of personal commitment into it, who takes care over details, who is innovative, who thinks how much he could grow by improving his skills if only he had enough time, but who, above all, is gratified by what he does. From this strong, countercurrent message from American sociologist and New York University professor, Richard Sennett, comes the inspiration for this exhibitions. Drawing on the history of an Italian company such as Ferragamo, it would like to provide an opportunity to reflect on the values that have allowed an enterprise well-rooted in Florence’s arts and crafts tradition to keep this DNA intact, even throughout the difficult transition to industrial production.

The exhibition falls in 2010, a year that marks an important anniversary for the Ferragamo company, fifty years from the death of its founder and the moment when his wife, Wanda, and their six children took over the reins of the business. Following rapid success in the North American market as a result of Salvatore Ferragamo’s creativity and genius, the company was established in Florence in 1928, rising to eminence in the international fashion market as specialist makers of handcrafted shoes for women.

In its inimitable style, the Ferragamo family wanted to celebrate this period in an original way: by underscoring how much the management, production and distribution aspects of the company’s growth and evolution have been due to the people who have worked at and for Ferragamo.

Photographer of the exhibition:
my Academy’s professor Guglielmo de Micheli.
A good teacher and person.

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